Supporting young people across Bedfordshire, Hertfordshire, Buckinghamshire & beyond
Directional Ambassadors are people who believe in the work we do and choose to stand behind it. They help us widen the conversation, raise awareness, and back a mission centred on young people who need consistency, belief, and the right support at the right time.
Their support matters because this work is not only about provision and programmes. It is also about visibility, trust, and having credible people who are willing to say clearly that young people deserve better than being left to fall through the gaps.
What this means
Being a Directional Ambassador means backing the work publicly and authentically. Ambassadors help us raise awareness, champion the mission, and use their voice or platform in ways that are appropriate to their role and experience.
Unless stated otherwise, ambassadors are not staff or trustees. They are supporters of the work and advocates for the difference it can make.
Our ambassadors
Former professional rugby player
Ben Nutley is a former professional rugby player from Luton who started out at Stockwood Park RFC before progressing through Northampton Saints' academy. He went on to represent England at Under-19 and Under-20 level, play in Saints' 2014 double-winning era, and continue his career with Coventry Rugby.
Ben brings a strong message of discipline, resilience, and staying grounded while aiming high.
Professional footballer
Cole DaSilva is a footballer from Luton whose journey has taken him from local grassroots football into the academies of Luton Town and Chelsea, and on into the senior game in England and abroad. Now playing with Bishop's Stortford after an award-winning season, Cole brings a relatable story about development, setbacks, perseverance, and continuing to grow in the game.
He brings a message young people can connect with about sticking with the process, even when the path changes.
Actor and writer
Aaron Fontaine is a Luton-born actor and writer known for screen work including Hollyoaks, Holby City and The Outpost. He has also stayed connected to local and youth-focused creative work, including supporting young filmmakers in Luton and directing projects linked to raising awareness of exploitation risks for young people.
Aaron brings creativity, representation, and a powerful example of what can grow from local beginnings.
Presenter, broadcaster and founder of United View TV
Flex is an award-winning football presenter, broadcaster, and founder of United View TV. Through his work across digital media, Sky Sports, talkSPORT and live football coverage, he has built a platform known for honest conversation, strong audience connection, and a clear voice in the game.
As a Directional Ambassador, he brings energy, communication skills, and a modern example of how media can create influence and opportunity.
Boxer
Jordan Reynolds is a boxer from Luton who competed for Team GB, captained England as an amateur, and built an undefeated professional record. He has also spoken publicly about mental health and the importance of not suffering in silence, which adds real depth to his journey in sport.
Jordan brings discipline, honesty, and a message about resilience that young people can genuinely connect with.
Digital creator and sports personality
Daniel Olan, known online as OlanTekkers, is a digital creator and sports personality whose work has built a strong following across football, entertainment, and online media. Originally from Luton and now creating internationally, his story reflects ambition, adaptability, and building a new path when the original plan changes.
Daniel brings humour, creativity, and a modern example of turning passion into opportunity.
World and European karate champion
Jordan Thomas is a world and European karate champion from Luton and one of Britain's most accomplished martial artists. Alongside his competitive success, he now leads the Oaklands Wolves Karate Academy and has already inspired pupils through school visits and workshops.
Jordan brings excellence, focus, and a powerful message about what commitment and self-belief can lead to.
PR consultant and content creator
Daisy Souster is a PR consultant and content creator with strong local roots and a background in helping people and organisations tell their story clearly and well. Her work spans public relations, digital content, and campaign visibility, and she has also been publicly recognised for her role in helping launch Captain Sir Tom Moore's fundraising appeal.
Daisy brings communication expertise, creativity, and a valuable perspective on how trust is built through clear, honest storytelling.
Why it matters
Our ambassadors bring more than visibility. They bring credibility, perspective, and a shared belief that young people deserve to be seen properly, supported well, and given real opportunities to move forward.
Each ambassador brings something different, but the common thread is clear: local roots, hard work, resilience, and a willingness to back work that is practical, relational, and focused on impact.
Wider awareness
Reaching communities we couldn't reach alone
Stronger trust
Credible voices backing credible work
More support
Opening doors for young people who need it
If you'd like to support Directional CIC as an ambassador, advocate, or partner, get in touch.
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